![]() ![]() ![]() In addition to asking his group for advice on financial, legal and operations issues, he turned to Vistage speakers and the peer network for business guidance. Throughout this process, Kenary used his Vistage group as a sounding board. The team of employees behind Harpoon Brewery This was an unusual move in his industry only a handful of breweries have adopted private ownership in lieu of selling out to big guys like Budweiser or Heineken - and even fewer with such a high percentage employee ownership. To that end, Kenary had to structure and complete a buy-out transaction with Doyle before giving 48 percent of the company to its employees. During these times of transition, Kenary turned to his Vistage group for insight and advice.įor example, in 2014, Kenary and co-owner Rich Doyle decided that they would make Harpoon an employee-owned company. “We’ve always been the tiny guys who have targets on our backs, whether it was the big brewers questioning what we were trying to do early on, or local microbreweries changing the landscape of our competition.” The Vistage sounding boardĭespite the constants of high-quality production, good beer and solid relationships, Harpoon has experienced hiccups along the way. Then in the ’90s, the term changed to “craft beer,” which gave the brewery an opportunity to change how it presented itself.Įven today, Kenary and his team “constantly adjust and hone our brand” to remain competitive. In the late 1980s, no one really knew what microbrewed beer was. Marketing and sales has been crucial to Harpoon’s success since its inception, Kenary says. Whether it’s tap-handle space in a bar or cooler space in a grocery store, it is fiercely competitive.” “We’re talking about a product that is dependent on shelf life and space. “I would say this market is unprecedentedly competitive,” he explains. Despite this growth in numbers, Kenary says that it’s the bars and stores carrying the product - as opposed to the breweries themselves - that have heightened the competition most. Today, there are more than 4,000 nationwide. “After those first five years in business - and learning about the business - we felt we were on the right trajectory and solidly established for the long haul.” Marketing in a competitive marketĪccording to Kenary, when Harpoon made its debut, there were fewer than 50 breweries in the United States. “Other than a few years in the late ’90s, it has really been a positive environment for craft beer,” says Kenary. He and his two business partners embarked on the microbrew industry just before it started growing, and that gave the team an early edge in the market. While the brewery’s ownership, processes and beer offerings have changed since then, Harpoon Oktoberfest has remained a constant (and constantly growing) affair.ĭan Kenary, Harpoon’s CEO and one of its three founders, acknowledges the role of timing in the longevity of a microbrewery business. The celebration, which the founders thought might serve as a farewell party, turned into a huge event that solidified Harpoon’s place among Boston’s then-emerging beer scene. Any questions you may have before, during, or after a purchase please feel free to ask and I will do my best to respond in a timely manner.In 1990, four years after opening its doors, Boston’s Harpoon Brewery celebrated its first Harpoon Oktoberfest, despite early growing pains and uncertainty about the brewery’s future. I also only ship in the lower 48 states never over seas, unless you use ebay global. ![]() Thanks Sorry for any inconvenience but I can only accept Paypal and will only ship after payment is received. There is some ware as you can see in the pictures. You will be purchasing the exact item seen in the pictures. Despite being used at most and will be sold as used. I am taking pictures of every piece and of any issue I see of it. Great items for your collection, restaurant/business or for display/props. I am listing them all here on ebay this week. I bought a very large beer tap handle from a distributor that had these sitting in his warehouse for several years. Since these were used commercially any damaged units have been removed. Pictures are off all sides and will be the very best way to see exactly what you buying. Inventory Location: Lot 988 Please note that this is USED and will show use/wear. Item: 163736603249 Lot poignée rouge bière d'été Harpoon Summer Beer Saisonnière IPA Jaune Bar Pub. ![]()
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